Blowing My Own Horn!

I've mentioned before the problem I had with promoting my first book. Basically I didn't know what the hell I was doing. I printed a bunch of flyers. A bunch. Want to know where most of them are now? In my closet. I didn't have a real plan so I didn't do much with them. I sent my sister some to pass out and to give to a friend of hers who has a sex toys business. I took some to a few novelty sex shops in Houston. And that was it. What a waste of money! I didn't do anything else because I didn't know what else I could do. But I've learned. This time I have a plan. I wrote it down and everything. After spending hours on the internet researching (along with wasting lots of time on tumblr) I came up with lots of things to do to promote The Sergeant. Giveaways, free stories, connecting with other authors, social media. I have plans for all the things. I'm pretty excited about it.

THE PLAN. It's ambitious.

But! I did have one small bit of nervousness to overcome. I was nervous thinking about blowing my own horn because it's not in my nature to do so. So I worried. Worried that people would think my promotional efforts were dumb. Or that no one would pay attention to them, so they wouldn't do me any good. I swear, I spend so much time worrying about the bad things that might happen. It's ridiculous. But there's another but! I smacked myself in the face (figuratively not literally) and gave myself a stern talking to (also figuratively not literally. I don't talk to myself. Much) Self-promotion is part of the job. If I want people to know my book exists, I'm going to have to talk about it. Once I got into that mindset I saw it less as a personal, I hope they like me, sort of thing to more of a here's a product I'd like you to try because I think you'll like it thing. So I'm ready to promote! Will I have the enthusiasm of someone like Colt Cabana right off the bat? No way, that guy is a promotional machine. Check out his podcast and you'll see what I mean. Still, I've got some great ideas and I think they'll really help get word on The Sergeant out there. I know it will be a lot of work but it should also be fun. 

I just want to know one thing before I get started. Can I take all those unused flyers back to Office Depot and get my money back?